Featured campaign: logic x National Academy of sciences
Goal
- Demonstrate the wonder, significance, and generally intriguing nature of science
BYG Solution
- Create an going video integration series allowing major artists to share their endorsement of science and science related themes
RESULTS
- First of four video collab with Logic, a music video integration featuring Dr. Moogega Cooper, a Planetary Protection Engineer and Dr. Anjali Tripathi, an astrophysicist and exoplanet explorer – both of whom have contributed to NASA’s Mars rover missions
Case Studies
Disney+
Generate awareness, buzz and viewing intent for “Better Nate Than Ever” by connecting with music fans in a meaningful way
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Crocs
Connect Crocs to the world of emerging artists by activating eight fashion-forward artists to connect their unique styles and lives
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The CW “Walker”
Get Country music fans excited about their new Western-themed series, "Walker." Partnering with BYGMusic, The CW effectively tapped into the
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Bohemian Rhapsody
Make Bohemian Rhapsody relatable to Younger Audiences by generating social chatter + engagement and ultimately getting them to buy tickets
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Ford Ranger
Generated awareness of the new 2019 Ford Ranger Lariat in Latinx communities in Southern California.
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Soundcore – Grammy Artists
For the launch of Soundcore's new flagship product the Liberty Air 2 Pro earbuds, they wanted to connect with music
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Angry Orchard
BYG executed a brand awareness campaign for Angry Orchard using the power of musicians and Facebook Live. A total of 14
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HP
BYGMusic drives awareness of HP laptop computers using musicians as content creators and social advocates
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Boston Harbor Distillery
Founded by Rhonda Kallman proven entrepreneur & cofounder of Sam Adams beer company, BYG Solutions increased distribution by 69%
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National Beverage Corp.
Create Brand Awareness and engagement around Rip it Energy in key markets- Nashville and Detroit
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Universal Pictures “Yesterday”
Get music fans thinking about the Beatles, remind them of their cultural impact, and make them excited to see the
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Smule
BYGMusic artists help usage and adoption of music app by integrating their fans directly with Smule.
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Entercom
DC Metro was looking to explore a digital campaign with different local celebrities in the DC area for their "See
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Ford Motor Company
Since the success of our first diversity campaign, we were engaged by Ford national for a second, larger campaign.
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Wahoo’s Fish Tacos
BYGMusic engaged 2 local southern California bands to encourage their fans to download the Wahoo’s app in support of them.
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Rip It Chicago
Extend the Rip It fan base by connecting organically and authentically with young men around a core passion - music.
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Spirit Airlines
Our partner Spirit Airlines is a huge advocate for emerging artists and they have created an incredible program called #Music4Miles.
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American Heart Association
Re-brand the AHA as a health-focused organization (rather than a disease-related charity) and get millennial women to take charge of
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Soundcore
BYGMusic artists drive awareness of the new Liberty Pro 2 headphones and create a connection to musicians and their fans,
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