CHALLENGE

Spread awareness of the release of Hulu’s new original series “High Fidelity” over the weekend of its release on the streaming service.

BYG SOLUTION

Activated 10 artists to produce 40 pieces of content that went live on Instagram during opening weekend. 7 of the artists activated experiential record store takeovers in 7 different markets across the country.

RESULTS

4.4% Engagement Rate