Streaming · Film launch
“Better Nate Than Ever”
Generate awareness, buzz and viewing intent for “Better Nate Than Ever” by connecting with music fans in a meaningful way.
Artist sponsorships · Music video integrations
Put your brand inside the music.
BYGMusic is a boutique agency that connects brands with the artists their audience already loves. We cast the artists, build the creative and put it in front of a guaranteed audience.
18%
Average engagement rate on client Instagram campaigns since June 2018
10%
Average engagement rate across all platforms
1–3%
What most brands and social influencers average
30+
Brand campaigns, from Disney+ to Chevron
Trusted by
- Disney+
- Hulu
- Amazon
- Coca-Cola
- Chevron
- Ford
- HP
- Crocs
- Universal Pictures
- Kellogg’s
- Macy’s
- The CW
- Spirit Airlines
- IPSY
- Visit Seattle
- American Heart Association
Featured campaign
Logic × National Academy of Sciences →The goal
Demonstrate the wonder, significance and generally intriguing nature of science.
Our solution
An ongoing video integration series that lets major artists share their endorsement of science and science-related themes.
The result
The first of four video collaborations with Logic, featuring two scientists who contributed to NASA’s Mars rover missions.
Selected work
Streaming · Tune-in
“High Fidelity”
A tune-in campaign for Hulu’s original series “High Fidelity.”
Fashion · Emerging artists
Eight artists, eight styles
Connect Crocs to the world of emerging artists by activating eight fashion-forward artists to share their unique styles and lives.
TV · Country music
“Walker”
Get country music fans excited about The CW’s new Western-themed series, “Walker.”
Film · Theatrical
“Yesterday”
Get music fans thinking about the Beatles, remind them of their cultural impact, and make them excited to see the film.
Retail · Event
Prime Day
Activate BYG artists for Amazon Prime Day.
What we do
01
Artist sponsorships
We hand-pick artists whose fans match your audience, brief them, and turn them into genuine advocates for your brand.
02
Music video integrations
Your brand, story or message woven into music videos fans actually want to watch, from emerging acts to major artists.
03
Guaranteed amplification
We put paid reach behind the best-performing content, so every campaign hits a guaranteed audience.
One-stop shop
We handle every part of your campaign, start to finish. Campaigns are customized to your goals and budget, bought as guaranteed impressions at an agreed CPM and optimized for video views. One budget covers the artists, BYGMusic and all amplification.
1
Strategy and casting
We develop the creative strategy, then hand-pick and brief the right artists.
2
Creative you approve
You review and sign off on every piece of content before it goes live.
3
Amplify and report
We boost and target the best-performing posts to a guaranteed audience.
Why musicians?
“Music is big and influential. Which makes it very interesting – and useful – to brands.”
Leila Fataar, Campaign Magazine
Passionate audiences
Music fans are deeply in love and fiercely loyal.
Real-life connection
Fans stream the music, go to the shows and buy the merch.
Born storytellers
Fans love hearing from their favorite artists, in their own voice.
For brands
Let’s build your next campaign
Tell us your goals and budget, and we’ll come back with artists and an approach.