Challenge

Create Brand Awareness and engagement around Rip it Energy in key markets- Nashville and Detroit

Campaign

BYG executed a brand awareness campaign for Rip It Energy using the power of musicians.  A total of 78 pieces of content were posted across Facebook, Twitter, Instagram and YouTube over a 45 day period.

BYG Solution

Three male artists who fit Rip It’s demographic were chosen in two different cities and the artist advocated for them on their various social channels for a 30 day campaign

Results

1.8M Impressions   575,794K Video Views   26k Engagements