Create Brand Awareness and engagement around Rip it Energy in key markets- Nashville and Detroit
BYG executed a brand awareness campaign for Rip It Energy using the power of musicians. A total of 78 pieces of content were posted across Facebook, Twitter, Instagram and YouTube over a 45 day period.
Three male artists who fit Rip It’s demographic were chosen in two different cities and the artist advocated for them on their various social channels for a 30 day campaign
1.8M Impressions 575,794K Video Views 26k Engagements