Create Brand Awareness and engagement around Rip it Energy in key markets- Nashville and Detroit.


BYG executed a brand awareness campaign for Rip It Energy using the power of musicians.  A total of 78 pieces of content were posted across Facebook, Twitter, Instagram and YouTube over a 45 day period.

BYGMusic Solution

Given National Beverage’s particular needs — connect with precise target customers in several markets — BYGMusic sourced talent whose fan bases aligned with the campaign. Three artists created a relationship with the brand over a 30-day campaign, creating multiple pieces of storytelling content across multiple social platforms.


1.8M Organic Impressions   

575,794K Organic Video Views   

26k Organic Engagements