“MUSIC IS BIG AND INFLUENTIAL”
“Music is a connector; it is never simply about the tunes – it’s the lifestyle, the politics, the issues in the community. Music reflects people’s reality so it’s emotional and connects global communities. Music is big and influential.
Which makes it very interesting – and useful – to brands.”
Leila Fataar
Campaign Magazine
WHY DO MUSICIANS MAKE GREAT SOCIAL INFLUENCERS?
NOT JUST SOCIAL INFLUENCE BUT SOCIAL LOVE
Artists have passionate audiences
Music fans are deeply in love and fiercely loyal
Artists connect with their fans in real life
Fans listen to their music, attend their concerts, buy their merch
Artists are professional storytellers
Fans love hearing from their favorite artists
BYGMUSIC DELIVERS 18X ENGAGEMENT
SINCE JUNE 2018, OUR CLIENT INSTAGRAM CAMPAIGNS HAVE AVERAGED 18% ER
Average BYGMusic ER across all platforms was 10%
Most brands average 1-2%
Most social influencers average 2-3%
ONE-STOP SHOP
BYGMUSIC HANDLES ALL ASPECTS OF YOUR CAMPAIGN, FROM START TO FINISH
Develop creative strategy & hand pick/brief artists
Submit creative to client for review and approval prior to posting
Amplify and target best-performing posts to a guaranteed audience
HOW TO BUY
Campaigns are customized based on your objectives and investment
The basic currency is guaranteed impressions at an agreed upon CPM, optimized for video views
Budget pays artists, BYGMusic and all amplification costs
