Connect the Chevron brand to music and music fans in an authentic way. Launch music promotion program to support market-by-market roll out of Chevron Texaco Rewards. Generate awareness in initial market of Las Vegas.
Generated awareness of the CTR program in Las Vegas by partnering with a buzzing global superstar DJ. Dutch DJ Nicky Romero. Nicky Romero is a worldwide top 20 Artist/DJ with a combined social reach of 12.6M fans and several top ten hits. Created a fan sweepstakes on social media to win VIP tickets and a talent meet-and-greet.
11% engagement rate! Positive sentiment from fans on social channels and of course over-delivery of impressions and CTR.