Wading through the crowds on Sixth Street in Austin the last Saturday of SXSW, one could easily lose sight ofRead more.
Inspiring Moments from the 61st Grammy Awards
Last night’s 61st Grammy Awards had no shortage of tributes, surprises and get-on-your-feet musical performances from relative newcomers to iconic legendsRead more.
BYGMUSIC CHAMPIONS BOHEMIAN RHAPSODY THEATRICAL RELEASE CAMPAIGN
BYGMusic - part music label, part marketing platform connecting brands with music fans on the social feeds of music artistsRead more.
BYGMusic Takes Flight with Spirit Airlines’ #MUSIC4MILES
We are proud to have recently partnered with Spirit Airlines on its #MUSIC4MILES program, which was formed to help emergingRead more.
MUSIC FESTIVALS: A BYG OPPORTUNITY
Festival sponsorship can come with some sticker shock. But…there is a loophole that many brands haven’t considered, and that isRead more.
A BRIEF HISTORY OF MUSIC SPONSORSHIP
Music and social media are the two greatest connectors in history. Imagine the power of them working together.Read more.
OPTIMIZING INFLUENCER CAMPAIGNS BY SOCIAL PLATFORM
Much like a brand approaches its own social content strategy, influencer marketing tactics should be crafted around the ways inRead more.
Grammys Shine a Light on the Importance of the Emerging Artist
Our very own 2018 Grammy-award winner, BYGMusic Founder and CEO Krish Sharma, who won for his work on The RollingRead more.
FACEBOOK’S BIG ALGORITHM NEWS AND WHAT IT MEANS FOR THE INFLUENCER INDUSTRY
Facebook last week made (another) bombshell announcement about algorithm changes that will have a major impact on how brands useRead more.
6 KEYS TO SUCCESS FOR INFLUENCER MARKETING IN 2018
2018 is fast approaching, and with it comes the typical heads down, head-scratching planning for the year ahead, much ofRead more.
BYGmusic Artist Q&A with N.E. HERTZBERG
I would say my creativity in music impacts social media and marketing myself because my music and I are kindRead more.
How Emerging Artists Can Succeed on Social Media
This will not be a tactical guide for social media dominance or a “special tricks manifesto” for gaining followers. IRead more.
Five Tips to Ensure a Successful Advocacy or Influencer Program
To run a successful campaign, it is imperative to select the right partners based on both quantitative and qualitative analysis.Read more.
Top Takeaways from Brand Innovators Summit
BYGMusic Founder and CEO Krish Sharma was invited last week to speak at the Brand Innovators conference and the BYGRead more.
Tech Made Recording Music Accessible: But Did it Really?
We all think of the effects of the digital revolution on music being only on the consumer side: iPods, iTunes,Read more.
Artist Advocacy vs. Influencer Marketing and the Authenticity Crisis
Our mission is to strategically pair artists with brands they already use and love, thus generating revenue for the artistsRead more.
Supporting Music Artists is Not “Defiant” – it is Everything
After watching even just a bit of HBO’s sensational The Defiant Ones, two things immediately came to mind: first, IRead more.
Another Hit For Artists
As reported on Bloomberg, musical artists can expect yet another decrease to their already razor-thin slice of music revenues.Read more.
The ROI of Music
It is more vital than ever in todays age for brands to remain authentic and transparent in their messaging.Read more.
WHAT THE FYRE?
Social media and entertainment have an opportunity to rekindle the old flame. When brands support bands, fans support brands.Read more.