OPTIMIZING INFLUENCER CAMPAIGNS BY SOCIAL PLATFORMRead more.
Much like a brand approaches its own social content strategy, influencer marketing tactics should be crafted around the ways in
Grammys Shine a Light on the Importance of the Emerging ArtistRead more.
Our very own 2018 Grammy-award winner, BYGMusic Founder and CEO Krish Sharma, who won for his work on The Rolling
FACEBOOK’S BIG ALGORITHM NEWS AND WHAT IT MEANS FOR THE INFLUENCER INDUSTRYRead more.
Facebook last week made (another) bombshell announcement about algorithm changes that will have a major impact on how brands use
6 KEYS TO SUCCESS FOR INFLUENCER MARKETING IN 2018Read more.
2018 is fast approaching, and with it comes the typical heads down, head-scratching planning for the year ahead, much of
Five Tips to Ensure a Successful Advocacy or Influencer ProgramRead more.
To run a successful campaign, it is imperative to select the right partners based on both quantitative and qualitative analysis.
Tech Made Recording Music Accessible: But Did it Really?Read more.
We all think of the effects of the digital revolution on music being only on the consumer side: iPods, iTunes,
Artist Advocacy vs. Influencer Marketing and the Authenticity CrisisRead more.
Our mission is to strategically pair artists with brands they already use and love, thus generating revenue for the artists
Supporting Music Artists is Not “Defiant” – it is EverythingRead more.
After watching even just a bit of HBO’s sensational The Defiant Ones, two things immediately came to mind: first, I