Blog

MUSIC FESTIVALS: A BYG OPPORTUNITY
Festival sponsorship can come with some sticker shock. But…there is a loophole that many brands haven’t considered, and that is
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A BRIEF HISTORY OF MUSIC SPONSORSHIP
Music and social media are the two greatest connectors in history. Imagine the power of them working together.
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OPTIMIZING INFLUENCER CAMPAIGNS BY SOCIAL PLATFORM
Much like a brand approaches its own social content strategy, influencer marketing tactics should be crafted around the ways in
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Grammys Shine a Light on the Importance of the Emerging Artist
Our very own 2018 Grammy-award winner, BYGMusic Founder and CEO Krish Sharma, who won for his work on The Rolling
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FACEBOOK’S BIG ALGORITHM NEWS AND WHAT IT MEANS FOR THE INFLUENCER INDUSTRY
Facebook last week made (another) bombshell announcement about algorithm changes that will have a major impact on how brands use
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6 KEYS TO SUCCESS FOR INFLUENCER MARKETING IN 2018
2018 is fast approaching, and with it comes the typical heads down, head-scratching planning for the year ahead, much of
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BYGmusic Artist Q&A with N.E. HERTZBERG
I would say my creativity in music impacts social media and marketing myself because my music and I are kind
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Regulo Caro
How Emerging Artists Can Succeed on Social Media
This will not be a tactical guide for social media dominance or a “special tricks manifesto” for gaining followers.  I
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Five Tips to Ensure a Successful Advocacy or Influencer Program
To run a successful campaign, it is imperative to select the right partners based on both quantitative and qualitative analysis.
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Top Takeaways from Brand Innovators Summit
BYGMusic Founder and CEO Krish Sharma was invited last week to speak at the Brand Innovators conference and the BYG
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Tech Made Recording Music Accessible: But Did it Really?
We all think of the effects of the digital revolution on music being only on the consumer side: iPods, iTunes,
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Artist Advocacy vs. Influencer Marketing and the Authenticity Crisis
Our mission is to strategically pair artists with brands they already use and love, thus generating revenue for the artists
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Supporting Music Artists is Not “Defiant” – it is Everything
After watching even just a bit of HBO’s sensational The Defiant Ones, two things immediately came to mind: first, I
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Another Hit For Artists
As reported on Bloomberg, musical artists can expect yet another decrease to their already razor-thin slice of music revenues.
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The ROI of Music
It is more vital than ever in todays age for brands to remain authentic and transparent in their messaging.
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WHAT THE FYRE?
Social media and entertainment have an opportunity to rekindle the old flame. When brands support bands, fans support brands.
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