Blog

OPTIMIZING INFLUENCER CAMPAIGNS BY SOCIAL PLATFORMRead more.
Much like a brand approaches its own social content strategy, influencer marketing tactics should be crafted around the ways in
Grammys Shine a Light on the Importance of the Emerging ArtistRead more.
Our very own 2018 Grammy-award winner, BYGMusic Founder and CEO Krish Sharma, who won for his work on The Rolling
FACEBOOK’S BIG ALGORITHM NEWS AND WHAT IT MEANS FOR THE INFLUENCER INDUSTRYRead more.
Facebook last week made (another) bombshell announcement about algorithm changes that will have a major impact on how brands use
6 KEYS TO SUCCESS FOR INFLUENCER MARKETING IN 2018Read more.
2018 is fast approaching, and with it comes the typical heads down, head-scratching planning for the year ahead, much of
BYGmusic Artist Q&A with N.E. HERTZBERGRead more.
I would say my creativity in music impacts social media and marketing myself because my music and I are kind
Regulo Caro
How Emerging Artists Can Succeed on Social MediaRead more.
This will not be a tactical guide for social media dominance or a “special tricks manifesto” for gaining followers.  I
Five Tips to Ensure a Successful Advocacy or Influencer ProgramRead more.
To run a successful campaign, it is imperative to select the right partners based on both quantitative and qualitative analysis.
Top Takeaways from Brand Innovators SummitRead more.
BYGMusic Founder and CEO Krish Sharma was invited last week to speak at the Brand Innovators conference and the BYG
Tech Made Recording Music Accessible: But Did it Really?Read more.
We all think of the effects of the digital revolution on music being only on the consumer side: iPods, iTunes,
Artist Advocacy vs. Influencer Marketing and the Authenticity CrisisRead more.
Our mission is to strategically pair artists with brands they already use and love, thus generating revenue for the artists
Supporting Music Artists is Not “Defiant” – it is EverythingRead more.
After watching even just a bit of HBO’s sensational The Defiant Ones, two things immediately came to mind: first, I
Another Hit For ArtistsRead more.
As reported on Bloomberg, musical artists can expect yet another decrease to their already razor-thin slice of music revenues.
The ROI of MusicRead more.
It is more vital than ever in todays age for brands to remain authentic and transparent in their messaging.
WHAT THE FYRE?Read more.
Social media and entertainment have an opportunity to rekindle the old flame. When brands support bands, fans support brands.