OPTIMIZING INFLUENCER CAMPAIGNS BY SOCIAL PLATFORM
Much like a brand approaches its own social content strategy, influencer marketing tactics should be crafted around the ways inRead more.
Grammys Shine a Light on the Importance of the Emerging Artist
Our very own 2018 Grammy-award winner, BYGMusic Founder and CEO Krish Sharma, who won for his work on The RollingRead more.
FACEBOOK’S BIG ALGORITHM NEWS AND WHAT IT MEANS FOR THE INFLUENCER INDUSTRY
Facebook last week made (another) bombshell announcement about algorithm changes that will have a major impact on how brands useRead more.
6 KEYS TO SUCCESS FOR INFLUENCER MARKETING IN 2018
2018 is fast approaching, and with it comes the typical heads down, head-scratching planning for the year ahead, much ofRead more.
Five Tips to Ensure a Successful Advocacy or Influencer Program
To run a successful campaign, it is imperative to select the right partners based on both quantitative and qualitative analysis.Read more.
Tech Made Recording Music Accessible: But Did it Really?
We all think of the effects of the digital revolution on music being only on the consumer side: iPods, iTunes,Read more.
Artist Advocacy vs. Influencer Marketing and the Authenticity Crisis
Our mission is to strategically pair artists with brands they already use and love, thus generating revenue for the artistsRead more.
Supporting Music Artists is Not “Defiant” – it is Everything
After watching even just a bit of HBO’s sensational The Defiant Ones, two things immediately came to mind: first, IRead more.