Five Tips to Ensure a Successful Advocacy or Influencer ProgramRead more.
To run a successful campaign, it is imperative to select the right partners based on both quantitative and qualitative analysis.
Tech Made Recording Music Accessible: But Did it Really?Read more.
We all think of the effects of the digital revolution on music being only on the consumer side: iPods, iTunes,
Artist Advocacy vs. Influencer Marketing and the Authenticity CrisisRead more.
Our mission is to strategically pair artists with brands they already use and love, thus generating revenue for the artists
Supporting Music Artists is Not “Defiant” – it is EverythingRead more.
After watching even just a bit of HBO’s sensational The Defiant Ones, two things immediately came to mind: first, I