Live music is an industry that was hit hard in 2020. Early in the pandemic, BYGMusic quickly adapted and created “Your BYGMusic Moment,” a daily happy hour livestream of music and conversation, hosted by our Founder and CEO Krish Sharma. Simulcast to our Twitch, Instagram and Facebook accounts, as well as to each participating artist’s platforms, we created a digital stage where artists were able to play live and attract new fans, generate income and deepen their relationship with their audience. Brands find the new content compelling and our sessions are cornerstones of all recent campaigns.