“BYGMusic believes in the power of music to inspire and influence people. It comes from the passionate relationships fans have with the music and the artist, beyond the social connection. They buy the merch, they go to the shows, have a relationship in real life — off of social media — and this creates what we call “Social Love” which is far more important than mere “social influence.” By connecting brands into that love, we can help them tell their stories from a place of passion.- Brendan Shepherd, Head of Brand Partnerships