BYGMusic is proud to partner with leading social media and music industry analytics firms Tagger Media and Chartmetric. It is our collaborations with forward-thinking companies such as these which informs our fan-focused, demo-driven method of sourcing artists for our campaigns. The best artists are those whose fan’s mirror the brand’s customers, and we help get the advertiser included in those conversations. Artist selection based on the alignment of their fans with the target demo is one factor driving our incredible engagement rates. BYGMusic sources the right artists, who tell the right stories, to the right audiences and big data helps us do this.