Connect Crocs to the world of emerging artists by activating eight fashion-forward artists to connect their unique styles and lives as up-and-coming musicians to Croc’s Literide.

BYG Solution

Artists showcased their fashion sense and told heartfelt and organic stories about their outlook, creativity, style and most importantly, their music. The artists seamlessly and authentically integrated Crocs into their body of work, leading to online enthusiasm and high engagement rates.


32 pieces of custom content

29% Engagement Rate