CASE STUDY: Entertainment

Goal

Generate awareness, buzz and viewing intent for “Better Nate Than Ever” by connecting with music fans in a meaningful way

BYG Solution

Artists created a series of custom, branded content pieces for social media that connected with viewers by exploring the themes of the film. Each artist related their own heartfelt and authentic stories about their experiences and connections with the movie and the Nate character

Results

Overall Campaign Engagement Rate:  25%