Challenge

Create awareness of the Boston Harbor Distillery brand as a premier leader in Boston’s craft distillery market, increase number of visitors through the distillery, increase local distribution and build a VIP Loyalty Program.

BYG Solution

BYGMusic engaged 9 local artists in the Boston area to promote BHD to their fans via social media. Bands increased foot traffic during the campaign by each hosting experiential events with whiskey tastings and tours for 100 lucky fans.

                                                              

Results

Over a 60 day period

Facebook mention impressions from 1 to 89,100

Increased email subscriber base by 3x

800k views of Artist-created advocacy posts

Various custom content and livestream viewing opportunities created

Increased distribution by 69%

“BYGMUSIC exceeded all of our marketing goals with an innovative campaign using the power of artists to drive advocacy organically.  We couldn’t be happier with the results.  Our distribution increased by 69% in 60 days!”

-Rhonda Kallman

Founder and CEO Boston Harbor Distillery