Challenge

Bring awareness and sentiment to the brand via Facebook Live.

Campaign

BYG executed a brand awareness campaign for Angry Orchard using the power of musicians and Facebook Live.  A total of  5 artists delivered 14 Live Streams over 45 days.

BYGMusic Solution

BYGMusic orchestrated a series of intimate shows that were livestreamed on Facebook, providing Angry Orchard access to a live music moment between artists and fans. Artists featured both passive and active brand mentions, highlighting Angry Orchard and its support for emerging artists and their fans.

Results

Overall Organic Engagement Rate 40%