Challenge

Bring awareness and sentiment to the brand via Facebook Live

Campaign

BYG executed a brand awareness campaign for Angry Orchard using the power of musicians and Facebook Live.  A total of 14 Live Streams took place over 45 days

BYG Solution

BYG used five artists in 2 different regions took to their fan base on a Live Stream to advocate for the brand and express their gratitude.

Results

Reach  2,358,740 Video Views 897,573  Engagement 46,020