Challenge

Re-brand the AHA as a health-focused organization (rather than a disease-related charity) and get millennial women to take charge of their own health

Campaign

BYG executed a brand awareness campaign for the American Heart Association using the power of emerging music artists. 

BYG Solution

Female/Millennial BYG artists shared their authentic journey to health through what they personally do each day to lead a mindful lifestyle.

Results

2.7M Views of Artist Created Advocacy Posts, 600K Engagements, 8,000 Qualified Leads