Challenge

Get music fans thinking about the Beatles, remind them of their cultural impact, and make them excited to see the film.

BYG Solution

We activated 8 artists across the country to attend screenings of the film and create content directly after documenting their excitement about the movie as well as personal anecdotes on how The Beatles have inspired them as a band.  Artists also built engagement with their fan base by offering free tickets to 4 lucky fans to see the movie!

Results

500,000 IMPS  22% Over Delivery 7% Engagement