Challenge

Ford specifically wanted to attract a combined 20,000 hand-raisers or unique video views of their financing program and create awareness with over 15M impressions on social networks.

Campaign

Since the success of our first diversity campaign, we were engaged by Ford national for a second, larger campaign.  Building on the earlier success in the California Latino Market, BYGMusic executed a campaign with a hispanic millennial target and expanded reach.

BYG Solutions

To meet Ford’s goals, BYGMusic activated a Sweepstakes and selected 5 Latino artists with 6M connected fans.  These artists agreed to advocate and support Ford’s campaign by posting on Facebook, Twitter and Instagram – asking for their fan’s support.

 Results

39,000 Hand Raisers  77K Video Views  17M Unique Social Shares