Create and drive awareness and consideration of Ford vehicles in the Latinx community market. The brand had established a goal of 20,000 hand-raisers.
BYGMusic’s artist team sourced five Latinx artists with a combined 6M connected fans. The talent activated the fans with a series of intimate and personal content, including a sweepstakes, during the four-month campaign, especially around the brand’s support of emerging artists.
39,000 Hand Raisers
77K Video Views
17M Organic Social Shares