CHALLENGE

Generate awareness and excitement about the Amazon Prime Day concert in New York with Taylor Swift.

BYGMusic SOLUTION

Amazon turned to BYGMusic to source appropriate talent with significant organic reach to attend and promote the events on Prime Day. Artists attended the exclusive event and documented their experience through the creation of branded content on their social channels, encouraging their followers to tune in and to sign up for a free trial of Amazon Prime.

RESULTS

BYGMusic artists delivered a collective 3M potential organic reach.