Wading through the crowds on Sixth Street in Austin the last Saturday of SXSW, one could easily lose sight of

Last night’s 61st Grammy Awards had no shortage of tributes, surprises and get-on-your-feet musical performances from relative newcomers to iconic legends

We are proud to have recently partnered with Spirit Airlines on its #MUSIC4MILES program, which was formed to help emerging

Festival sponsorship can come with some sticker shock. But…there is a loophole that many brands haven’t considered, and that is

Much like a brand approaches its own social content strategy, influencer marketing tactics should be crafted around the ways in

Facebook last week made (another) bombshell announcement about algorithm changes that will have a major impact on how brands use

This will not be a tactical guide for social media dominance or a “special tricks manifesto” for gaining followers.  I

BYGMusic Founder and CEO Krish Sharma was invited last week to speak at the Brand Innovators conference and the BYG

Our mission is to strategically pair artists with brands they already use and love, thus generating revenue for the artists

After watching even just a bit of HBO’s sensational The Defiant Ones, two things immediately came to mind: first, I

Social media and entertainment have an opportunity to rekindle the old flame. When brands support bands, fans support brands.