Simon Lunche is a soul pop musician from Berkeley, California. He's a young man with an old soul that comes through in every inflection of his alluring croon. That aching passion bleeds into each note of “Cherry Wine”. It glides like the caress of fingers on skin as his Stratocaster combs its melody into a burning ember. Each refrain soothes with an overflowing cup containing jazz-driven chord progressions, a harmony-dripping chorus, and vocal flourishes that invigorate the entire circuit, again and again.

Lunche has packed a near lifetime of musical experience into just 20 years. Along with taking up the guitar at age five, and soon becoming the youngest endorsed artist in the history of Gibson Guitars, he's built a vast musical knowledge which includes composing all of the instrumental parts for all of his songs. His creamy, shimmering sound comes from a beautiful, vintage ‘56 Stratocaster that he spent his entire college savings on without hesitation. Lunche writes from the heart and plays with his soul. When on stage, he attributes his inspiration to the common language of music that supersedes any language barriers.

His new single, “Cherry Wine,” was mixed by multi-Grammy award winner Dave Reitzas, features bass by Sean Hurley (John Mayer), and back-up vocalists Tiffany Palmer (John Mayer) and Brandon Winbush (Patti Labelle, Tori Kelly). Lunche was named youngest ever “Gibson Guitar Artist” at the age of 13, and “One to Watch” by LIVE 105/CBS SF 2016. He has shared the bill with Josiah Johnson and lead members of Head and The Heart. Lunche’s full album is out this May.