Goal

Connect the brand to current culture and actively touring musicians by authentically bringing Visit Seattle in to host an intimate and upscale industry event.

BYG Solution

Seamlessly integrate Visit Seattle into our label partner BMG’s annual Grammy Party which was attended by 400+ guests including Music Artists, Songwriters, Producers, Music Industry Executives, Influencers and Top Sponsors. Seattle banding throughout, including step and repeat inclusion and branding throughout the event, as well as a lugee shaped as Seattle’s skyline.

Results

Successful event with Seattle seamlessly infused in the atmosphere. Positive sentiment on social media.