Challenge

Soundcore is a challenger audio brand that makes amazing products at an affordable price. For the launch of their new flagship product the Liberty Air 2 Pro earbuds, they wanted to connect with music fans in a meaningful way.

Solution

To get music fans excited about this exciting improvement in listening, BYGMusic tapped into its extensive talent network to source 10 Grammy Award-winning artists. These artists helped spread the word by showcasing the Liberty Air 2 Pro in livestreams, endorsements and branded social content. Our collection of talent contained headliners such as Ne-Yo, Colbie Caillet and Halestorm and a variety of genres from hip-hop to bluegrass to electronic. 

7 figure, 12 month global endorsement

10 bespoke livestream performances and interviews from Grammy-winning artists featured on brand channels and app

Livestreamed world-wide launch event hosted by Ne-Yo

Results

The campaign delivered an innovative and compelling connection between the Soundcore brand, the launch of the new Liberty Air 2 Pro earbuds, and the community of respected artists and their fans. Through the series of social posts, interviews, live performances and endorsements, the brand can amplify this authentic connection with music throughout its product sales channels and exceeded sales goals.