CHALLENGE

Drive awareness of the new Liberty Pro 2 headphones and create a connection to musicians and their fans, helping contribute to legitimacy in the audio space.

BYGMusic SOLUTION

BYGMusic hand-picked four artists from across the country, representing a variety of genres. The artists created a series of posts, telling a story about their experience with the product, including fit and features, and especially how their music sounds. Additionally, one artist attended the brand’s launch event, sharing content on social.

RESULTS

8% Overall Campaign Engagement Rate

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