Goal
Extend the Rip It fan base by connecting organically and authentically with consumers around a core passion – music
BYG Solution
We created a magical musical moment, providing fans a unique and intimate experience. We partnered with Florida indie rockers Palomino Blond at the famous venue Gramps in Wynwood, located in the heart of the III Points music fest in Miami, creating social media content based around a fan meet-and-greet event, including co-branded merch and product sampling.
Results
Positive sentiment
10% Engagement Rate
