Goal

Extend the Rip It fan base by connecting organically and authentically with consumers around a core passion – music 

BYG Solution

We created a magical musical moment, providing fans a unique and intimate experience. We partnered with Florida indie rockers Palomino Blond at the famous venue Gramps in Wynwood, located in the heart of the III Points music fest in Miami, creating social media content based around a fan meet-and-greet event, including co-branded merch and product sampling.

Results

Positive sentiment

10% Engagement Rate