Challenge

Macy’s and BYGMusic partnered on an innovative hybrid campaign using musicians on Instagram to promote awareness and excitement for Macy’s and drive their fans online for purchase.

BYGMusic Solution

For the 2019 Labor Day Weekend Sale, fans of four hand-picked artists were treated to a series of custom posts featuring apparel purchased at Macy’s. The posts our artists created were high-quality and very similar in look and feel to Macy’s own content.

Results

Engagement Rate 17.2%