Challenge

Create awareness of the Boston Harbor Distillery brand as a premier leader in Boston’s craft distillery market, increase number of visitors through the distillery, increase local distribution and build a VIP Loyalty Program.

BYGMusic Solution

BYGMusic created a series of intimate shows with local talent at the brand’s brick and mortar location, several of which were livestreamed. The artists activated their Boston-area fan bases via social to drive excitement and attendance at the events.

Results

Over a 60 day period:

Drove attendance of over 600 fans to 9 on-premises live events

Increased email subscriber base by 3x

Various custom content and livestream viewing opportunities created

Increased local product distribution by 69%

“BYGMUSIC exceeded all of our marketing goals with an innovative campaign using the power of artists to drive advocacy organically.  We couldn’t be happier with the results.  Our distribution increased by 69% in 60 days!”

-Rhonda Kallman

Founder and CEO Boston Harbor Distillery