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Music video integration · Science

Logic × National Academy of Sciences

Client
National Academy of Sciences
Artist
Logic
Format
Music video integration series

The goal

Demonstrate the wonder, significance and generally intriguing nature of science.

Our solution

An ongoing video integration series that lets major artists share their endorsement of science and science-related themes.

The result

The first of four video collaborations with Logic, featuring two scientists who contributed to NASA’s Mars rover missions.

4

Video collaborations with Logic

2

NASA mission scientists featured

The story

The National Academy of Sciences wanted to show music fans that science is exciting, important and worth paying attention to. BYGMusic built an ongoing series that puts science inside the music videos fans already watch.

The first release, Logic’s “44ever,” features Dr. Moogega Cooper, a Planetary Protection Engineer, and Dr. Anjali Tripathi, an astrophysicist and exoplanet explorer. Both have contributed to NASA’s Mars rover missions.

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