Featured campaign: Logic X Academies of Science

Goal

Demonstrate the wonder, significance, and generally intriguing nature of science

BYG Solution

Create an going video integration series allowing major artists to share their endorsement of science and science related themes

RESULTS

First of four video collab with Logic, a music video integration featuring Dr. Moogega Cooper, a Planetary Protection Engineer and Dr. Anjali Tripathi, an astrophysicist and exoplanet explorer – both of whom have contributed to NASA’s Mars rover missions

Case Studies

Chevron – CTR TX Launch

CHEEZ-IT (Kellogg’s)

Smartwater (The Coca-Cola Company)

Generate awareness, buzz and viewing intent for “Better Nate Than Ever” by connecting with music fans in a meaningful way

Connect Crocs to the world of emerging artists by activating eight fashion-forward artists to connect their unique styles and lives

Tune-In Campaign for Hulu's original series "High Fidelity"

The CW “Walker”

Get Country music fans excited about their new Western-themed series, "Walker." Partnering with BYGMusic, The CW effectively tapped into the

Bohemian Rhapsody

Make Bohemian Rhapsody relatable to Younger Audiences by generating social chatter + engagement and ultimately getting them to buy tickets

Generated awareness of the new 2019 Ford Ranger Lariat in Latinx communities in Southern California.

Soundcore – Grammy Artists

For the launch of Soundcore's new flagship product the Liberty Air 2 Pro earbuds, they wanted to connect with music

BYG executed a brand awareness campaign for Angry Orchard using the power of musicians and Facebook Live. A total of 14

BYGMusic drives awareness of HP laptop computers using musicians as content creators and social advocates

Boston Harbor Distillery

Founded by Rhonda Kallman proven entrepreneur & cofounder of Sam Adams beer company, BYG Solutions increased distribution by 69%

National Beverage Corp.

Create Brand Awareness and engagement around Rip it Energy in key markets- Nashville and Detroit

Universal Pictures “Yesterday”

Get music fans thinking about the Beatles, remind them of their cultural impact, and make them excited to see the

BYGMusic artists help usage and adoption of music app by integrating their fans directly with Smule.

DC Metro was looking to explore a digital campaign with different local celebrities in the DC area for their "See

Connect Acorns with music and emerging musicians.

Macy’s and BYGMusic partnered on an innovative hybrid campaign using musicians ....

BYGMusic activates artists for Amazon Prime Day

Sutter Home and BYGMusic "Home for the Holidays"

Ford Motor Company

Since the success of our first diversity campaign, we were engaged by Ford national for a second, larger campaign.

Wahoo's Fish Taco

Wahoo’s Fish Tacos

BYGMusic engaged 2 local southern California bands to encourage their fans to download the Wahoo’s app in support of them.

Extend the Rip It fan base by connecting organically and authentically with young men around a core passion - music.

Spirit Airlines

Our partner Spirit Airlines is a huge advocate for emerging artists and they have created an incredible program called #Music4Miles.

American Heart Association

Re-brand the AHA as a health-focused organization (rather than a disease-related charity) and get millennial women to take charge of

BYGMusic artists drive awareness of the new Liberty Pro 2 headphones and create a connection to musicians and their fans,

Featured Experiential Event:

SXSW Content Ranch