Featured campaign: Chevron austin experiential
Goal
- Connect the Chevron brand to music and music fans in an authentic way
- Launch music promotion program to support market-by-market roll out of Chevron Texaco Rewards
- Generate awareness in Texas market
BYG Solution
- Host a party in Austin to celebrate the launch of the new Chevron Texaco Rewards program in Texas – plenty of music, food and fun all day
- Aligning with the Austin City Limits music festival, through our key insider local promotional efforts and the hip East Austin location, the event drove awareness and app downloads among local tastemakers
- Attendees were required to install the Chevron or Texaco rewards app on their phone for entry
- The day featured a program of various DJs, a classic rock cover band, and a headline performance by award-winning Country rock star Lindsay Ell
RESULTS
- Effectively connected the brand to music and music fans in Texas
- Drove consumer behavior via music with a positive business impact
Case Studies
Disney+
Generate awareness, buzz and viewing intent for “Better Nate Than Ever” by connecting with music fans in a meaningful way
Read more.
Crocs
Connect Crocs to the world of emerging artists by activating eight fashion-forward artists to connect their unique styles and lives
Read more.
The CW “Walker”
Get Country music fans excited about their new Western-themed series, "Walker." Partnering with BYGMusic, The CW effectively tapped into the
Read more.
Bohemian Rhapsody
Make Bohemian Rhapsody relatable to Younger Audiences by generating social chatter + engagement and ultimately getting them to buy tickets
Read more.
Ford Ranger
Generated awareness of the new 2019 Ford Ranger Lariat in Latinx communities in Southern California.
Read more.
Soundcore – Grammy Artists
For the launch of Soundcore's new flagship product the Liberty Air 2 Pro earbuds, they wanted to connect with music
Read more.
Angry Orchard
BYG executed a brand awareness campaign for Angry Orchard using the power of musicians and Facebook Live. A total of 14
Read more.
HP
BYGMusic drives awareness of HP laptop computers using musicians as content creators and social advocates
Read more.
Boston Harbor Distillery
Founded by Rhonda Kallman proven entrepreneur & cofounder of Sam Adams beer company, BYG Solutions increased distribution by 69%
Read more.
National Beverage Corp.
Create Brand Awareness and engagement around Rip it Energy in key markets- Nashville and Detroit
Read more.
Universal Pictures “Yesterday”
Get music fans thinking about the Beatles, remind them of their cultural impact, and make them excited to see the
Read more.
Smule
BYGMusic artists help usage and adoption of music app by integrating their fans directly with Smule.
Read more.
Entercom
DC Metro was looking to explore a digital campaign with different local celebrities in the DC area for their "See
Read more.
Ford Motor Company
Since the success of our first diversity campaign, we were engaged by Ford national for a second, larger campaign.
Read more.
Wahoo’s Fish Tacos
BYGMusic engaged 2 local southern California bands to encourage their fans to download the Wahoo’s app in support of them.
Read more.
Rip It Chicago
Extend the Rip It fan base by connecting organically and authentically with young men around a core passion - music.
Read more.
Spirit Airlines
Our partner Spirit Airlines is a huge advocate for emerging artists and they have created an incredible program called #Music4Miles.
Read more.
American Heart Association
Re-brand the AHA as a health-focused organization (rather than a disease-related charity) and get millennial women to take charge of
Read more.
Soundcore
BYGMusic artists drive awareness of the new Liberty Pro 2 headphones and create a connection to musicians and their fans,
Read more.