The CW’s “Walker” series launch
14% AVERAGE ENGAGEMENT
The CW had a great idea – get Country music fans excited about their new Western-themed series, “Walker.” Partnering with BYGMusic, The CW effectively tapped into the power of music to drive awareness and tune-in to this hot new drama.
The average engagement rate of millions of impressions from almost 100 posts in the campaign was an impressive 14% and the new series is the best new launch for The CW in five years.
Thank you The CW and OMD for the fantastic partnership!