Our Work | BYG Music | Connecting advertisers with passionate music fans

Featured Campaign:
The CW’s “Walker” series launch
14% AVERAGE ENGAGEMENT

The CW had a great idea – get Country music fans excited about their new Western-themed series, “Walker.” Partnering with BYGMusic, The CW effectively tapped into the power of music to drive awareness and tune-in to this hot new drama.

We used our next-gen audience analytics to source the best emerging artists, based on their fans.
The artists created authentic and original custom branded content for social that touched on themes from the show and made connections to their lives, careers and music.
Each artist also performed on “Your BYGMusic Moment,” our on-going livestream sessions, driving live views and significant VOD plays.
The campaign was capped by a sweepstakes where 10 fans won a private, intimate Zoom performance and conversation with hot new Country star Mitchell Tenpenny.

The average engagement rate of millions of impressions from almost 100 posts in the campaign was an impressive 14% and the new series is the best new launch for The CW in five years.

Thank you The CW and OMD for the fantastic partnership!

Case Studies

Soundcore – Grammy Artists

For the launch of Soundcore's new flagship product the Liberty Air 2 Pro earbuds, they wanted to connect with music

The CW “Walker”

Get Country music fans excited about their new Western-themed series, "Walker." Partnering with BYGMusic, The CW effectively tapped into the

Bohemian Rhapsody

Make Bohemian Rhapsody relatable to Younger Audiences by generating social chatter + engagement and ultimately getting them to buy tickets

Connect Crocs to the world of emerging artists by activating eight fashion-forward artists to connect their unique styles and lives

Tune-In Campaign for Hulu's original series "High Fidelity"

Connect Acorns with music and emerging musicians.

BYGMusic artists drive awareness of the new Liberty Pro 2 headphones and create a connection to musicians and their fans,

BYGMusic activates artists for Amazon Prime Day

BYGMusic drives awareness of HP laptop computers using musicians as content creators and social advocates

BYGMusic artists help usage and adoption of music app by integrating their fans directly with Smule.

Sutter Home and BYGMusic "Home for the Holidays"

Macy’s and BYGMusic partnered on an innovative hybrid campaign using musicians ....

Ford Motor Company

Since the success of our first diversity campaign, we were engaged by Ford national for a second, larger campaign.

National Beverage Corp.

Create Brand Awareness and engagement around Rip it Energy in key markets- Nashville and Detroit

Boston Harbor Distillery

Founded by Rhonda Kallman proven entrepreneur & cofounder of Sam Adams beer company, BYG Solutions increased distribution by 69%

Wahoo's Fish Taco

Wahoo’s Fish Tacos

BYGMusic engaged 2 local southern California bands to encourage their fans to download the Wahoo’s app in support of them.

BYG executed a brand awareness campaign for Angry Orchard using the power of musicians and Facebook Live. A total of 14

DC Metro was looking to explore a digital campaign with different local celebrities in the DC area for their "See

Universal Pictures “Yesterday”

Get music fans thinking about the Beatles, remind them of their cultural impact, and make them excited to see the

Spirit Airlines

Our partner Spirit Airlines is a huge advocate for emerging artists and they have created an incredible program called #Music4Miles.

American Heart Association

Re-brand the AHA as a health-focused organization (rather than a disease-related charity) and get millennial women to take charge of

Generated awareness of the new 2019 Ford Ranger Lariat in Latinx communities in Southern California.

Featured Experiential Event:

SXSW Content Ranch

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Please email us at hello@bygmusic.com

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