Featured campaign: Chevron austin experiential
Goal
- Connect the Chevron brand to music and music fans in an authentic way
- Launch music promotion program to support market-by-market roll out of Chevron Texaco Rewards
- Generate awareness in Texas market
BYG Solution
- Host a party in Austin to celebrate the launch of the new Chevron Texaco Rewards program in Texas – plenty of music, food and fun all day
- Aligning with the Austin City Limits music festival, through our key insider local promotional efforts and the hip East Austin location, the event drove awareness and app downloads among local tastemakers
- Attendees were required to install the Chevron or Texaco rewards app on their phone for entry
- The day featured a program of various DJs, a classic rock cover band, and a headline performance by award-winning Country rock star Lindsay Ell
RESULTS
- Effectively connected the brand to music and music fans in Texas
- Drove consumer behavior via music with a positive business impact










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