Our Process

We provide a full managed service for brands via our team of content strategists and artist advocacy experts. You will have a dedicated account manager to provide reporting updates, optimization recommendations and high fives from beginning to end.

CONTENT STRATEGY

We approach every campaign with a thorough understanding of your main objective, whether it’s brand building awareness, lead generation, content curation or customer experience. From there, our campaign strategists work closely with you on a creative strategy and timeline that will achieve real results

ARTIST IDENTIFICATION

We specialize in pairing brands with artists and audiences who fit your demographic needs. Through the BYG network and long standing music entertainment partnerships, we are able to source creative partners from more than 3,000 artists in every genre. We work closely with you each step of the way on vetting and approvals to ensure the artists – whether there are 15 or 100 – are the perfect fit.

ONBOARDING

Once artists are brand-approved and agree to participate in the program, we provide a detailed campaign brief outlining the core objective, requirements and timeline. From there, we give our artists creative freedom to bring the campaign to life in their own voice. Our Artist Advocacy team liaises with the artists from beginning to end to ensure timely communication and, ultimately, success.

REPORTING AND MEASUREMENT

After artists have posted to the desktop or mobile application, the big platform aggregate data from Instagram Twitter and Facebook in real time. Customizable dashboards keep the brand, the artists and BYGMusic constantly updated with the latest performance data.